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INDONESIA
Indonesian Journal of Business and Entrepreneurship (IJBE)
Published by Institut Pertanian Bogor
ISSN : 24075434     EISSN : 24077321     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). IJBE was first published at the beginning of 2015 with three issue per year in January, May, and September. Editor receives articles of empirical research and reviews in business and entrepreneurship.
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019" : 10 Documents clear
How a Hybrid Firm Implement Institutional Logic to Develop Household Waste Ecopreneurship Irsyadul Ibad; Susilaningsih Susilaningsih
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.223

Abstract

The objective of this research is to increase the understanding of the ecopreneurial actions. A single qualitative case study is used to investigate an environmental hybrid firm in implementing institutional logic to develop household waste ecopreneurship in Surakarta City. In addition, the data were analyzed using an interactive model which consisted of data reduction, data presentation, drawing conclusions, and verification. The research findings showed that the ecopreneur is implementing dual logics, combining ecological and economic logics into one business perspective. The commitment to dual logic implies on the ecopreneurial firm and how the hybrid firm deal with the complexity within and outside the organization. The ecopreneur also works actively to improve their circumstances, in terms of affecting the field to better prioritize the ecological logic by raising public engagement and developing eco-innovation product. Ecopreneur’s commitment in dual logic was implemented in some business’s strategy such as production, technology, human resources, marketing, and finance.Keywords: binstitutional logic, hybrid firm, ecopreneurship, household waste
The Development of Pantiku Application Business Strategy Using Business Model Canvas Approach Sari Wulandari; Meldi Rendra; Putra Fajar Alam; Tien Fabrianti Kusumasari; Andrieta Shintia Dewi; Tieka Trikartika Gustyana
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.231

Abstract

Based on data from the Ministry of Social Affairs, there are 7,000 more orphanages in Indonesia and 500-600 thousand people are living in the orphanage. To make efficient operational activities and monitoring activities of the orphanage and to facilitate the provision of assistance, the orphanage uses the PantiKu application. The PantiKu application currently does not have an optimal business model so that the right strategy is needed to develop the business model. The objectives of this study are (1) To map the current PantiKu business model; (2) Analyze SWOT of current PantiKu business model; (3) Formulate and determine the strategy for developing the PantiKu business model. The method used in this study is the Business Model Canvas approach and SWOT Analysis. This research produces strategies for each BMC element including element (1) customer segment: serving orphanage volunteers by adding special volunteer features; (2) value proposition: providing ease of logistics processes and transactions by developing IoT technology and Fintech features; (3) channels: adding application tutorials using e-learning; (4) customer relationship: take advantage of opportunities for grants and business incubation and work together in CSR programs; (5) revenue stream: utilizing the use of digital financial instruments; (6) key resources: adding relationship development staff; (7) key activities: developing a data management dashboard and evaluate expenses; (8) key partners: adding strategic partner & collaborate with competitors; (9) cost structure: cost of research.Keywords: pantiku, business model, business strategy, bmc, application development
A Preliminary Study on the Motivation of Funders for Crowdfunding Teresia Debby; Mustika Sufiati Purwanegara; Atik Aprianingsih
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.242

Abstract

Crowdfunding is a new and novel way to gather fund through the internet for small and medium-size business from many investors. It is different from the conventional method which capital is gained from the loans from some of the conventional financial institutions like banks, angel investors, venture capitalists. Even though it is very popular, there are few numbers of researches have been done on this topic, especially to identify the motivation behind someone when investing in using this method. Some studies have been done to explore motivations. In this study, the sampling techniques that will be used are convenience and snowball sampling techniques. In the end, the study can gather 68 respondents, which all responses would be analyzed using an exploratory analysis using R software. Based on the results, there are five groups of motivations for investing in crowdfunding; they are enjoyment, recognition, curiosity, perceived risk, and altruism. The results of this study provided theoretical implications for future research and practical implications for the success of crowdfunding platforms.Keywords: crowdfunding, crowd-funding, funding motivation, crowdfunding motivation, internet based funding
Influences of Shopping Lifestyle and Reference Groups Towards Purchase Intention of Preloved Fashion Isma Nurhikmah Apupianti; Ujang Sumarwan; Netti Tinaprilla
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.252

Abstract

This research aims to analyze the influence of reference groups on shopping lifestyle and also the influence of shopping lifestyle and reference groups towards online preloved fashion’s purchase intention. This research is based on the theory of factors that influence consumer behavior developed by Engel et al., (1994). In addition, shopping lifestyle is based on the theory developed by Seock (2003) and reference groups developed by Schiffman and Kanuk (2007) and Sumarwan (2011). The design of this research was a cross-sectional study with survey method answered by online open-close ended questionnaire and interview. This research involved 201 samples which were selected by using convenience sampling. There are two endogen latent variables in this research include shopping lifestyle (shopping enjoyment, brand consciousness, price consciousness, shopping confidence, in-home shopping tendency, quality and environmental consciousness) and reference groups. Whereas exogen latent variable is purchase intention. The data obtained were processed using Structural Equation Model (SEM) method through SmartPLS 3.0. Shopping lifestyle has a significant and positive influence towards purchase intention. The highest contribution derived from shopping confidence and the lowest contribution derived from environmental consciousness. Reference groups ha a significant and positive influence on shopping lifestyle. But, reference groups ha no influence on purchase intention because it could not give the strong effects both in using and buying process.Keywords: online preloved fashion, purchase intention, reference groups, shopping lifestyle
Determinants of Micro and Small Enterprise Food Industry Market Expansion in Indonesia Amzul Rifin
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.215

Abstract

One of the indicators that might upgrade micro and small enterprise is the ability to expand their market target outside their location or district. The objective of this article was to analyze the determinants of market expansion for small and medium enterprise especially in the food industry in Indonesia. Market expansion is defined as selling products or services outside the district where the enterprise is located. Secondary data were utilized in the research by using the Micro and Small Enterprise Survey conducted by Statistics Indonesia in 2014 with the data of 21,380 firms. Two analysis were conducted, firstly using the logit analysis in order to differentiate between enterprises selling their products inside and outside the district. The second analysis used Tobit analysis of which the dependent variable is the share of product sold outside the district. Independent variables used in both equations are similar. The results indicated that higher education level, number of labor, value of production, number of enterprise with external finance, number of enterprise located in Java and male-owned firms resulted in higher probability of selling their product outside the district. Moreover, the same variables will also increase the share of product sold outside the district. From the two equations, it can be concluded that the government policy must be addressed in two aspects in order to upgrade the small and medium enterprises, the first is increasing the scale of the enterprises and secondly, fostering financial inclusion for these enterprises.Keywords: micro and small enterprise, logit analysis, tobit analysis, food industry, market expansion
Marketing Strategy Analysis of Nano Tea Product Based on Mangosteen Peel (Gracinia Mangostana) to Promote Functional Foods Industry Syukri Yusuf Nasution; Gita Andini; Yoga Prawira; Dhini Azzahra
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.263

Abstract

A marketing strategy analysis is an overview of the potential that can be generated from marketing aspects. This analysis is conducted to overview the feasibility of the product if it entered the market. In this research, the marketing strategy analysis uses three methods: (1) Business Model Canvas (BMC) analysis as a business model of the product; (2) Competitor Intelligence (CI) analysis to observe the product’s position to be developed, compared to the existing products in the market; and (3) Marketing Element analysis to analyze the potential market of the product which can be observed from segmentation, market size potential market, and also the size of the market share of the product. This study uses qualitative and quantitative methods by collecting both secondary and primary data. In the Business Model Canvas (BMC) analysis shows the nano tea product based on mangosteen peel has two business models that are being recommended for the marketing strategy, those are Business to Business (B2B) and Business to Customer (B2C) models. In the Competitor Intelligence (CI) analysis, shows that the product has two success factors to increase the competitive value of the product i.e. success factors in the form of tea powder and nano-size. Those factors will make the product has better efficacy and functions compared to similar tea in other form. While the results of marketing elements analysis of the product will be focused on West Java market, with the value of market share of 0.05% or about 35,904 ton/years from the total market of 72.903,6 tons/years.Keywords: market strategy, competitor intelligence, business model canvas, marketing analysis
Evaluation of The 1office-Integrated System Using an Adaptation to The Delone and Mclean Success Model Bayu Dewantoro; Irman Hermadi; Joko Ratono
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.275

Abstract

This study aimed to evaluate the successful implementation of 1Office integration system at PT Grundfos Indonesia by an adaptation to DeLone and McLean model. The 1Office is a system that should be applied in all Grundfos's companies, according to the instructions from its headquarter. There are 6 variables to evaluate in the DeLone and McLean model, namely Service Quality, System Quality, Information Quality, Use, User Satisfaction and Net Benefits. Using a quantitative approach, questionnaires were used as a technique for data collection. The data obtained then was analyzed using SEM PLS (Structural Equation Modeling Partial Least Square) and purposive sampling on 60 users. The results showed that Service Quality has a positive effect on Use and User Satisfaction, so does System Quality on User Satisfaction. Furthermore, User Satisfaction has a positive influence on Net Benefits as the effectiveness of using information systems, which has an impact on user groups, organisations, suppliers, and customers at PT. Grundfos Indonesia.Keywords: 1Office system, DeLone and McLean model, PT Grundfos Indonesia, SEM PLS
Marketing Mix Effect Towards Customer Satisfaction and Loyalty: Case Study of Rejuve Cold-Pressed Drinks Aisatul Mustaqimah; Hartoyo Hartoyo; Rita Nurmalina
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.310

Abstract

The leading factor of cold-pressed drinks is to make the product having a premium price compared to other fruit and vegetable juice drinks. The main purpose of this study is to explore the factors marketing mix that influence satisfaction and customer loyalty to Rejuve cold-pressed drink. The SEM model is used to see the effect of relationships between the variables studied. The model was analyzed using LISREL SEM analysis. The used sampling technique is purposive sampling with190 respondents involved. The results of the analysis suggest that marketing mix variable such as products, prices, and promotions are affecting consumer satisfaction and loyalty. Another result point out that satisfaction has a significant influence on Rejuve custumer loyalty. Managerial implication of this research is focusing on the benefits of the product. The benefits of the product are product marketing mix factors that have advantages over satisfaction, so that the strategies carried out with Rejuve products provide education to consumers in increasing the benefits of their products, by including the benefits of products on packaging. It is expected to be able to attract consumer interest about the benefits of the product and encourage the trend of increasing the product marketing mix to customer satisfaction and loyalty.Keywords: Cold-pressed, fruit and vegetable juice drink, premium price, SEM analysis
The Influence of Marketing Mix and Word of Mouth Towards Brand Image and Usage of Online Bike Usage Fandi Yanuar Rahman; Lilik Noor Yuliati; Megawati Simanjuntak
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.287

Abstract

This research aimed to analyze the influence of marketing mix and word of mouth towards brand image and the usage of online bike. The research design used descriptive, with the survey conducted using questionnaire as the tool of interview. The sampling technique used systematic random sampling with a kish grid approach. Kish grid is a method for selecting members within a household to be interviewed, this method was commonly used in marketing research especially on household survey. The exact 200 samples were obtained for the research. There were four latent variabels in this research, included marketing mix and word of mouth as independent variables, brand image as intervening variables and the usage of online bike as dependent variables. The datawere processed using descriptive through SPSS 24 and Structural Equation Modelling (SEM) method by LISREL 8.7 software. The results of this research revealed thatmarketing mix influenced positively and significantly toward the brand image; word of mouth influenced positively and significantly toward the brand image; marketing mix influenced positively and significantly toward the usage of online bike; word of mouth influenced positively and significantly toward the usage of online bike; and brand image influenced insignificantly toward the usage of online bike.Keywords: marketing mix, brand image, word of mouth, online bike, service usage
Strategies to Conquer The Souvenir Business: Case Study of lapis Talas Cake Bogor Ahmad Ridho; Idqan Fahmi; Siti Jahroh
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.299

Abstract

The objectives of this study are 1) to analyze the effect of marketing mix, brand awareness, brand image and region of origin on lapis talas purchasing decision for tourists in Bogor city, 2) to create effective marketing strategies for business development. Using SEM-Partial Least Square method,this research was conducted in the city of Bogor with the sample of 160 respondents. The selected respondents were tourists who came to the city of Bogor and had purchased lapis talas cakes. From the results of the study, it is known that the brand awareness variable, brand image, product, promotion and region of origin have a significant influence while the place variable has no significant influence. Strategy recommendations suggested in this study are 1) Increase brand awareness by increasing the intensity of advertising on social media, building outlets in tourism areas and train stations; 2) Improve product quality by providing packaging machines, making plastic bags, enlarging product sizes and adding fruit mixes; 3) Improve regional characteristics by adding taro ingredients and making a brand that is identical with the city of Bogor; 4) Build brand image through tagline; 5) Increase promotion using online media (facebook, instagram and twitter), billboards and discounted prices.Keywords: marketing mix, marketing strategy, region of origin, SEM-PLS, purchase decision

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